Measure engagement on a per product basis

Question

I'm trying to measure engagement per product and I'm spinning my wheels a bit. Goals seems to be close to what I'm going for but "engagement value" is a one-dimensional metric when what I really need is something more like the ability to measure engagement with product_1 and compare that to engagement with product_2. Any ideas on where to look to set up a structure like that?

I intend on comparing these values to decide which product should be promoted on the front page of the website when the user returns in order to help them pick up where they left off with greater ease.

Answer 1

You need to set the goals on the products. Once the user triggers the goal on the product, this is recorded into MongoDB at the user session end.

Sitecore stores those data into the PageEvents which are then flushed into the Analytics Database.

From the Analytics / Reporting Database, there is a table call Fact_Conversions. All goals that have been triggered are stored into that table.

As you can see in the screenshot, you can have the relevant data which can help you to know which item has performed better.

Using Entity Framework, you can query the Fact_Conversions table and filters those data to get the products which is best performing.

Answer 2

One approach would be to use patterns on the content. If each product page triggers you toward one pattern or another, then you could run your personalization on the home page based on the user's identified persona.

https://doc.sitecore.net/sitecore_experience_platform/digital_marketing/personalization/insession_personalization/pattern_cards

Answer 3

Thank you both for your answers. I did a bit more digging and came across this blog post:

http://ie.com.au/sitecore-personalisation-based-on-highest-ranking-profile-key

This achieves exactly what I need to do using Personas and Profiles. It seemed like the neatest and most concise way to achieve my goal so I followed his method.