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My top assets value per visit

We are using Sitecore ver 8.2.5. I have assigned goals to my various assets that are a part of a campaign. (Whitepaper download, ebook, infographic).

All are being tracked in the downloads report, but I was wondering what the math is behind the calculation on this report?

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It's the total engagement value attributed to the asset that occurs after site visitors have been exposed to the asset, divided by the number of visits to (exposure to) the asset.

The value is collected against all goals that have an engagement value number, not just goals that specifically assigned to an asset (directly, or via campaigns). Example: If you have a 5 point goal for asset download, a visitor would accumulate 5 points of engagement value for downloading the asset. If that same visitor went on to fill out a contact form that had a 25 point goal, they'd accumulate 30 engagement points for that session. And, 30 points would be attributed to that asset.

The intent is to show assets that influence (directly or indirectly) positive visitor behavior.

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