I read in the Sitecore docs that setting Sitecore.Analytics.Lookups.IpHashProvider stores the IP addresses in hashed and setting Analytics.RedactIpAddress to true sets all IP in xDb to So even if we configure this, will personalization still work?

Or are these configurations irrelevant with personalization?


Yes it will.

Personalisation is based on the current session - it happens real-time. Any personalisation rules you normally use, will continue to work regardless of this setting.

The hashing or blanking of IP addresses affects what gets stored in xDB. This happens after any personalisation has taken place to render your page.

In short; these configuration changes only affect storage. Not active personalisation.

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