I have clients who would like to put personalization on components that exist on a multitude of pages, like a side bar on thought leadership or news, to get the most visibility of the personalization. I know you can personalize content with the standard values on templates to get the desired result.
However, templates are generally developer owned, which results in the clients not being able to change the rules and content for personalization in one spot and affecting the change everywhere.
Has anyone else encountered this issue? And if so, what was the solution?