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I want to create a basic rule for new visitors to my site. I've started with where the visitor identification is equal to the specific value but what is the specific value for new visitors?

OR

should the rule be based upon some other condition?

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I think you are looking for the condition where the visit no. compares to number.

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This condition will compare the number of visits detected for the current user with a number of your choice.

E.g. to detect new visitor you can set this as equal to 1, or smaller than 2, .. or whatever suits your business logic.

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