I'm experimenting with the best route to setting up personas as pattern cards when they span multiple profiles. Is it possible to "share" pattern matches across profiles?

For example, if I have three profiles configured in Marketing Control Panel as follows:

Activity Interest

  • Cycling
  • Running
  • Swimming

Content Focus

  • Performance
  • Aesthetics

Content Type

  • Text
  • Video
  • Photo

I wanted a pattern match for different personas e.g.:

  • Bob the thinking Cyclist (100% cycling - 90% performance content - 90% Text content type)
  • Sue the time poor Triathlete (33% cycle/run/swim, 70% aesthetics content focus, 90% video content type)

I want Sitecore to report and personalise on how many Bob's and Sue's are on my site ... but the pattern match is created underneath each profile.

Do I have to duplicate Bob and Sue in the Pattern Cards for each profile?

Or am I missing something fundamental?

Thanks Travis

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