While I have used Sitecore for several years now, I am relatively new to xDB. About a month or so ago, I finally got xDB configured and am capturing data complete with some custom facet data.
One of the facets we capture is the visitors industry. I would like to start grouping folks based on what industry they selected and display different content to them. I believe the first step to this is to configure a Persona -- such as Manufacturer or Retailer. Is this correct?
If so, is there a good step by step guide for doing so? The profile key template seems to just be focused on scores, not values of fields, so maybe I am looking in the complete wrong place.