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I just created a sample newsletter regular email campaign with personalization. I added the rule When the current month is. The mail is sent successfully. But When I view the mail, the mail shows default content like below enter image description here But when I clicked the following link in the mail Are you having trouble viewing the email? Please click here to see the online version. it shows personalized content like below. enter image description here

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In Sitecore 9.0.1, there is a bug that prevents personalization from working. My advice is that you file a Support Ticket and reference Sitecore Hotfix 219515, or upgrade to Sitecore 9.1

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