I am using Sitecore 8.1. I wanted to understand about Statistics generated when AB testing is started. I started Content based AB testing on one of webpage.I have not involved goals to my test. The Test Result which I see is as below:
As seen in the Active Tests pop-up it gives me Effect as 12.63%. So I wanted to know what does effect mean here.
Also I have no clue how many visitors are hitting/getting exposed to my Variation 1 and how many to variation 2. Is there anywhere I can look for this?
If you all could suggest any good reads explaining about AB testing. On web I could find links on how to start AB test but nothing regarding where and how I can validate my test. Or how Sitecore does AB test behind the scenes.
Thanks in advance.