Can anyone tell me the differences between clicked, browse, and productive in the report (recepients behavior) in Email Experience Manager?

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I have read the explanation from sitecore documentation but i am still confused :/

1 Answer 1


Clicked means that the recipient clicked on a link from the email and entered the site.

Browsed means that the user visited multiple pages in their visit.

Productive means that the visitor generated engagement value.

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