For a customer, we are using Profiles and Paterns to segment visitors.
In the attached screenshot from the Experience Profile, we see something strange in the data:
The sum of the values in the spider chart does not match what is calculated in the paterns.
In the spider chart, we see a clear interest towards Flights, but the pattern-match evens out around 25% for each pattern.
Roundtrips gathered 0 points, but the Roundtrip pattern matches almost 24%.
Any suggestions on how to explain this data?
- If a visitor visits the same page multiple times during a visit, is it calculated multiple times in the Profile score?
Screenshots of Profile cards: