**Solution 1:** First of all, check if you have a valid Sitecore License. **Solution 2:** If yes, then you can check the below - 1) Run Powershell as Administrator. 2) Run the below command to check for any Non-Self-Signed Certificates. Get-Childitem cert:\LocalMachine\root -Recurse | Where-Object {$_.Issuer -ne $_.Subject} 3) If the above line returns any certificates, as a result. Run the below command to move these non-self-signed certificates into the Intermediate Certification Authorities store. Get-Childitem cert:\LocalMachine\root -Recurse | Where-Object {$_.Issuer -ne $_.Subject} | Move-Item -Destination Cert:\LocalMachine\CA For reference - https://www.vinayjadav.com/posts/sitecore-installation-failed-to-start-marketing-automation-engine **Solution 3:** Another reason why you would get the marketing automation service start error is a difference in the target .net framework. For this you can follow this - https://navansitecorenotes.blogspot.com/2020/12/sitecore-10-sif-installation-failed-to.html