Campaigns are not treated as live events OOTB. Live events are only detected for page events and outcomes by corresponding processors:
Both of the processors check for ...
Turns out that this came down to an issue with missing configuration files.
I compared my instance against a default installation and noticed the discrepancy.
I was missing Sitecore.Marketing.Search.config
Thanks for your comments
Campaign Creator was integrated into Sitecore from version Sitecore 8.1 (See Release notes). It is not anymore a separate module:
You can start it from Launchpad:
Take a look in this documentation for further details:
Campaign in Sitecore means the source how the client first arrived to your site.
It means that when user first arrived with sc_camp=CAMPAIGN_1, user is marked with that particular campaign. And this campaign is remembered.
Now if you open your site with another campaign link sc_camp=CAMPAIGN_2, the campaign which is assigned to the user will not change. ...
Unfortunately there isn't much that you can do about it since you are at the mercy of the exchanges servers. I recommend sending the user to a confirmation page that requires the user to click a button on the page before triggering the campaign. This is really the only way to fix this common issue.
Another way is to look at the user agent. My company ...
The Campaign Creator must be run on Sitecore Experience Platform 8.0 update 2 or higher (which is ok in your case).
The release notes of Sitecore 8.1 (initial) mention:
Integrated Campaign Creator
So from 8.1 onwards, the module will be installed by default. For older versions, you will need to install it yourself as originally:
"Campaign Creator is ...
Sitecore Campaign Creator is included out of the box starting from Sitecore 8.1 Initial Release.
On Sitecore 8.0, you will have to install the Campaign Creator as a separate module. The earliest version you can install it on is Sitecore 8.0 Update 2.
In your case, Sitecore 8.0 Update 5 is used, so you will need to install the package to be able to use ...