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For questions related to the planning, creation, customization and use of engagement plans in Sitecore

An engagement plan is a predefined plan that lets you control how your website interacts with some visitors. You use engagement plans to nurture relationships with your visitors by adapting communication to use the content, channels, and media that are appropriate for each individual interaction.

https://doc.sitecore.net/sitecore_experience_platform/82/digital_marketing/engagement_plans

http://sitecore-community.github.io/docs/xDB/Engagement%20Automation/create-a-plan/