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The Federated Experience Manager (FXM) enables you to track visitor interactions and generate analytics information on external, non-Sitecore websites from within Sitecore. You can use FXM to implement personalization rules, create goals and events, implement content profiling on an external website and enroll in engagement plans. To enable FXM functionality, a JavaScript tag is added to the external websites.

The Federated Experience Manager (FXM) is an application that allows you add Sitecore content on external non-Sitecore websites and the track visitor interactions and generate analytics information. You can use FXM to implement personalization rules, create goals and events, and implement content profiling on an external website.

You can also implement rules that include non-Sitecore sites in engagement plans, as well as track traffic from the external website in Experience Analytics.

https://doc.sitecore.net/sitecore_experience_platform/digital_marketing/federated_experience_manager/the_federated_experience_manager

https://doc.sitecore.net/sitecore_experience_platform/digital_marketing/federated_experience_manager

https://doc.sitecore.net/sitecore_experience_platform/digital_marketing/federated_experience_manager/a_functional_overview_of_fxm

https://www.sitecore.com/products/sitecore-experience-platform/cross-channel-delivery/fxm

https://doc.sitecore.net/sitecore_experience_platform/digital_marketing/federated_experience_manager/using_fxm/add_an_external_website_in_fxm

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