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For questions related to Sitecore IP Geolocation, Location Data, Location Reporting and Location Personalization.

Sitecore IP Geolocation is a service that provides information about the location and owner of an IP address. It is a dynamic tool that you can use to create conditional renderings or personalization rules that show different content based on a visitor's location. This creates a bespoke user experience. It is also an invaluable research and campaign tool for marketers.

With the Sitecore IP Geolocation services, visitors to your website benefit from a more enhanced, personalized experience with the many tools and activities that marketers can also benefit from.

With IP Geolocation you can set up personalization for different geographical regions and view reports pertinent to those locations. For visitors to your website, you can identify their: Time zone, Longitude and latitude, Country, Region etc.

Refer to this doc for more information: https://doc.sitecore.com/xp/en/developers/102/sitecore-experience-manager/ip-geolocation.html