For questions related to the definition, tracking, reporting and use of goals within Sitecore's marketing analytics and reporting tools, including configuration, customization, functionality, use in modules, architecture, etc.

Goals are activities that visitors can perform on your website. You create goals to track and measure how visitors engage with the website and campaigns – both online and offline.

https://doc.sitecore.net/sitecore%20experience%20platform/digital%20marketing/campaigns/goals%20%20events/goals

https://doc.sitecore.net/sitecore_experience_platform/digital_marketing/campaigns/goals__events/create_and_deploy_a_goal

https://doc.sitecore.net/sitecore_experience_platform/digital_marketing/campaigns/goals__events/associate_a_goal_with_an_item

https://doc.sitecore.net/sitecore_experience_platform/digital_marketing/campaigns/goals__events/associate_an_item_with_an_event_or_failure_action

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