About

Marketing Automation provides you with a new way to create automated online campaigns in Sitecore. With a user-friendly drag-and-drop interface, Marketing Automation provides an extendible set of tools that enable you to:

• Enroll contacts into automation campaigns.
• Evaluate contacts based on defined rules.
• Perform various marketing actions for individual contacts.

https://doc.sitecore.net/sitecore_experience_platform/digital_marketing/marketing_automation/marketing_automation_campaigns/marketing_automation_campaigns

https://www.sitecore.com/company/blog/450/marketing-automation-means-engagement-4167

https://doc.sitecore.net/sitecore_experience_platform/digital_marketing/marketing_automation/marketing_automation_campaigns/create_a_marketing_automation_campaign

https://www.sitecore.com/products/sitecore-experience-platform/cross-channel-delivery