Questions related to Sitecore Marketing Automation can be tagged here.
Marketing Automation provides you with a new way to create automated online campaigns in Sitecore. With a user-friendly drag-and-drop interface, Marketing Automation provides an extendible set of tools that enable you to:
- Enroll contacts into automation campaigns.
- Evaluate contacts based on defined rules.
- Perform various marketing actions for individual contacts.
https://www.sitecore.com/company/blog/450/marketing-automation-means-engagement-4167
https://www.sitecore.com/products/sitecore-experience-platform/cross-channel-delivery