13

It's not so much of a technical difference, as you can see, with a few settings you can get the goal to act just like an event. The difference is more of a conceptual one: Goals Goals are "events" that occur at the end of a key user journey. They offer meaningful insight into how well your site is doing: Examples: Completing a booking form Registering ...


9

When is the decay rate actually applied to the Contact Behaviour Profile? Daily, weekly, monthly? According to martin miles, and martin davies it is per interaction. Is that configurable somewhere? Martin Miles PDF presentation says at a given rate, which can be specified using the rules engine. I'll update answer as to how this works, when I get a chance....


8

The Decay rate specifies how relevant the profile will remain over time. It means that visits that was performed in the past will be less relevant than current visit. For example, if you want the past visit to be as relevant as current visit you can set the value to 0. Please refer to the following article: https://doc.sitecore.net/...


7

Personalization rules are under attached to the rule "Conditional Renderings". Here is the path to follow looking for your missing rule. Tags A tag is the glue between rules and elements. You will have a custom tag under the item, /sitecore/system/Settings/Rules/Definitions/Tags/. Lets say that are called Membership Status. i.e /sitecore/system/Settings/...


7

Decay rate is applied at the beginning of an interaction, after the contact's profile has been loaded. To be specific, it occurs in the ApplyDecay processor of the intiailizeInteractionProfile pipeline. Sitecore reads through every key in every profile one by one and applies the decay rate to the contacts existing scores.


7

Rules are used for something else. You are correct to associate goal instead. Also make sure to deploy goal. 1) Associate goal with an item To associate a goal with an item, from the Sitecore Launchpad, open the Experience Editor or the Content Editor, then navigate to the relevant content item. In the Attributes group, click Goals. In the Experience ...


6

To put it simply, a Goal is a kind of Page Event. Page Events are more general. Just take a look at a default Sitecore install at the kinds of things that are registered as events: Download Login failed Print The Page Events are things that happened, but not necessarily a successful event; not necessarily something you wanted the contact to achieve. ...


6

At a higher level, think of decay rate the way that it is used in machine learning. The general idea is that the more recent the information is the more reliable it is. In Sitecore, Decay Rate is computed using a half-life formula, where by 1 interaction is equal to 1 unit of time. Real-world Example 1: Consider a user browsing to the website of an ...


4

Since you mention rules, if you do want to introduce rules so that you only trigger goal registration if other conditions are true then you can extend the processItem pipeline defined in Sitecore.Analytics.config to programmatically process a custom rules field on the context item: // check if there are any rules set, if not proceed as normal, otherwise do ...


2

Explaining the error message The error you are getting is not related to the checkbox issue. I believe the error is caused by the fact that your Reporting database is not directly available to your application. You can verify if that is indeed the case by commenting out the following section of the Sitecore.Analytics.config: <observer type="Sitecore....


2

You are going to want to run this code in the users session. Like a button click. private static void ProcessProfile(Sitecore.Data.Items.Item profileItem) { // update the tracker var profile = Tracker.Current.Interaction.Profiles[Constants.Profile.IndustryName]; var scores = new Dictionary<string, double> { { ...


2

If you're talking about the taxonomies in the Marketing Control Panel, then the answer is no. The Cortex Content Tagging in 9.1 lets you apply structured tags to page level content. That gets fed to Open Calais (http://www.opencalais.com/opencalais-api/) for ML modeling & analysis. The taxonomies settings in the Marketing Control Panel are ...


1

The Marketing control panel and some other parts of the puzzle have been removed from the XM version for performance reasons. I am led to believe you are able to run an XP version with xDb disabled under an XM licence. I would recommend checking with Sitecore for clarification on this though.


1

Yes. But you may not have access to it. To achieve what you ask; the goal would need to be configured on Standard Values for the page type template of "Blog Post". It is relatively simple to set up, but would need to be done by someone with Sitecore Developer or Is Administrator privileges on your solution. Edit: Technically this wouldn't do it in ...


Only top voted, non community-wiki answers of a minimum length are eligible