For questions related to Sitecore's marketing definitions, including their configuration, use and functionality, deployment, troubleshooting, and beyond.

Marketing definitions represent marketing activities such as campaigns or goals and are managed by marketers. The following is true of all definitions:

  • Definitions are represented by items in Sitecore.
  • Definitions are created by marketers.
  • Definitions are deployed to the reference data store. If a definition has not been deployed, it cannot be used in an xDB context such as processing.
  • Every definition type has its own definition manager in the Marketing Operations API.