I am the Director of Strategy at Triggerfish. I am certified in Sitecore Web Experience Management and Sitecore Context Marketing Fundamentals. I have 8+ years of experience writing strategies and implementing Sitecore across clients and in-house client-side projects. I have extensive experience in Digital, Content Marketing, SEO, Ecommerce, Conversion Rate Optimisation, SFMC Connector,Microsoft Dynamics 365, Goals, Outcomes and Events, Personalisation, EXM, Marketing Automation, FXM, A/B Testing, EVS, Campaign Management, Customer Experience (CX) and Digital Experience Platforms (DXP).