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Sitecore Content Limitation, best strategy way forward

I just want to understand the best content strategy that we need to employ for future large content sites.

In a scenario the customer is using the Sitecore 7.x for about 4+ years, pure content site, which got rolled out for 10+ countries. Over time the Content authors created as much content as possible and the site performance is in unacceptable limit, with the consideration and limitation of using caching at CD, Load Balance Cache.

As we know this could be the case for many future websites as well. I just want to understand from the architecture perspective and content management perspective, what factors do we need to consider to manage large content and ever growing content.

The below may not be right, but just a thought.

  1. Anyway the master / core database can be split ?

  2. What archive strategy we can apply to manage such situations?

  3. Is sitecore is going to move away from SQL server to No SQL ? to maintain the scale and volume ?

Can anyone share your experience on how did you manage/managing huge content ?