In Experience Marketing terms we have something called a
Sitecore's documentation explain a
Page Event like as such:
Events track visitor activity on a website. Tracking events helps build up a more complete picture of a visitor’s behavior as they navigate your website. You should assign engagement value points to all events to reflect their relative importance to your organization.
Aside from a
Page Event we also have a
Goals are activities that visitors can perform on your website. You create goals to track and measure how visitors engage with the website and campaigns – both online and offline.
Looking at the
Goal template in Sitecore I noticed two sections -
Experience Profile Options, with two interesting fields:
When you create a Goal, uncheck
Is Goal and check
Show in Events, the
Goal behaves just like a
Page Event (correct me if I'm wrong here).
So when and why would you ever use a Page Event?
Page Events and
Goals get an engagement value assigned, both can be assigned to items (pages) and even if you specifically want a
Page Event to be tracked you can still use a
Goal that is configured to act like a