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For questions related to Sitecore's content testing capabilities and features, including its multivariate A/B testing and EXM Email variant AB testing.

2 votes

Sitecore A/B testing always shows default variant

There are different reasons why Sitecore can always show the default variant. Fundamentally it means that either the Content Delivery server is not configured to run A/B tests or it does not know that …
Anna Bastron's user avatar
  • 2,053
2 votes

Historical test results for A/B & MV testing

Just in case someone else is still looking for the detailed results on completed A/B tests in older versions of Sitecore and finds this question - this functionality has been introduced in Sitecore 9. …
Anna Bastron's user avatar
  • 2,053
2 votes

A/B testing is showing a change of 42% in Top Goal Converted. How Sitecore calculate this ch...

Sumit's answer perfectly explains how the Engagement Value and Trailing value/visit numbers are calculated. When it comes to Goals, Conversion rate and Change columns that are shown on the screenshot, …
Anna Bastron's user avatar
  • 2,053
2 votes
Accepted

Goals are not showing in Experience Editor when setting up a Test in Sitecore 9.3

First of all, ensure that your goal is marked as a Goal, i.e. “Is Goal - indicates that the page event is a goal” checkbox in the Options section should be ticked off. In case of a multilingual setup …
Anna Bastron's user avatar
  • 2,053
3 votes

AB Testing is not working on custom database but working on web database

Please check the following things: Ensure that tracking is enabled for the site definition that uses the pub database: <site name="pub" content="pub" ... enableTracking="true" /> Note: if this attr …
Anna Bastron's user avatar
  • 2,053