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Email Experience Manager (EXM) is the successor of Email Campaign Manager (ECM). EXM allows you to create personalized email campaigns, do A/B testing and view detailed analytics reports.

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Sitecore Preference Center

I don't see why you couldn't since it's a separate page/service tied to EXM Each Email Manager Root can have its own settings that make up the Preference Center for that particular Root. … The Preference Center is only accessible with a valid ec_eq which is a very complex double-encrypted string that would be impossible to construct without an actual EXM email being received. …
IvanL's user avatar
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