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Email Experience Manager (EXM) is the successor of Email Campaign Manager (ECM). EXM allows you to create personalized email campaigns, do A/B testing and view detailed analytics reports.
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Rendering Parameters on EXM missing in CE tree
When you are creating an email campaign on EXM, and go to the message tab, and select the body of message, then select one of the renderings, More, Edit component Properties, Add a rendering Parameter: … Save everything and go to the Content Editor, and find the item created under /sitecore/content/Email/Messages/, Presentation, Details, click the rendering you edited on EXM and notice that the rendering …