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I'm looking at the list of licenses and wondering if there is one specific license that enables personalization. If so, which license should I be looking for?

Using Sitecore.NET 8.0 (rev. 151127)

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List of active licenses

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You should have Sitecore.xDB.base license.

Sitecore 8.1 now requires a license with the “Sitecore.xDB.base” key to enable all features of the Experience Platform. If your license file does not contain this key, Sitecore will default to Experience Management (CMS-only) mode. Any customers or partners with a license to Experience Platform should contact their account manager or login to SPN if they are missing this key.

See https://dev.sitecore.net/Downloads/Sitecore_Experience_Platform/Sitecore_81/Sitecore_Experience_Platform_81_Initial_Release.aspx

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  • I'm using Sitecore.NET 8.0 (rev. 151127). I should have clarified in the post. Does that change anything?
    – Jonathan Brown
    Commented Aug 15, 2017 at 14:07
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    I don't think you need Sitecore.xDB.Base license in Sitecore 8.0 (rev. 151127). If personalization is not working, you should check if xDB is properly installed or if you have Sitecore CMS-only mode enabled. Check doc.sitecore.net/sitecore_experience_platform/… for more details.
    – João Neto
    Commented Aug 15, 2017 at 14:19

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