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For questions related to Contact Facets in Sitecore, including their creation and implementation, registration, reading data from and writing data to a contact facet, and other general use questions

Not to be confused with goal facets or search facets, a contact facet is a property of a contact - such their first name, e-mail address, or job title. You can easily add your own facets . https://doc.sitecore.com/developers/101/sitecore-experience-platform/en/facets.html