Is a Sitecore campaign triggered as a 'live event'?

Question

In Sitecore, campaigns can be created for online and offline tracking. Those campaigns can then be triggered by adding sc_camp=the-unique-id to urls in social media or on the site itself.

I want to setup a campaign and as soon as the person clicks the link with sc_camp, I want a Marketing Automation Campaign to kick in. Currently with Sitecore 9.1 you can already add a rule in the start condition of the MA: where the contact has triggered campaign x

With goals, you have to select 'IsLiveEvent' so that the MA gets triggered during the session and not afterwards. Can this work for campaigns?

Answer 1

Campaigns are not treated as live events OOTB. Live events are only detected for page events and outcomes by corresponding processors:

• Sitecore.Xdb.MarketingAutomation.Tracking.Pipelines.RegisterPageEvent.LivePageEventInspector

• Sitecore.Xdb.MarketingAutomation.Tracking.Pipelines.RegisterOutcome.LiveOutcomeInspector

Both of the processors check for IsLiveEvent property on the marketing entity definition and kicks off submitLiveAutomationEvent pipeline if event/outcome matches that criterion. You could try to simulate similar functionality for campaigns by creating your own LiveCampaignInspector processor and patching triggerCampaign pipeline.

public class LiveCampaignInspector : TriggerCampaignProcessor
{
    public override void Process(TriggerCampaignArgs args)
    {
        new SubmitLiveAutomationEventPipeline().Run(new SubmitLiveAutomationEventArgs(args.Page.Session.Contact, args.Page.Session.Interaction, args.Definition.Id));
    }
}

Please note that I didn't have a chance to test it.